If you run a business today, then you’ve likely heard of SEO – short for search engine optimization. And if you run a business and you’re not utilizing the power of SEO, then you’re likely falling far behind your competitors.
By following SEO best practices, you’ll be able to get valuable content in front of a targeted audience and greatly increase your number of conversions. And best of all, it’s fairly easy and cheap to get started in SEO.
Are you interested in learning more? If so, then you’ve come to the right place. So keep on reading and we’ll walk you through our ultimate beginner’s guide to SEO writing.
What is SEO Writing and Why Do You Need It?
As we mentioned earlier, SEO stands for search engine optimization. As its name implies, SEO writing is the practice of creating content that will rank high in Google’s search results. There are other search engines out there too, but Google is by far the most important one.
Whenever you search for something in Google, you’re going to be given a list of high-quality websites trying to provide you with relevant content. All of these sites have mastered the art of SEO writing.
What’s so useful about using SEO is that the searcher already has high intent. This person is looking for something that’s related to your business. So they’re already probably more interested in your product than many other people.
When you have the art of SEO writing down, you’ll be able to draw that person to your website and provide them the relevant content that they need. And you’ll then be able to convert them into a customer.
Important Terms to Know
One part of SEO writing that can be difficult for people is all of the terms that are thrown around. However, it’s important that you don’t get overwhelmed. When just starting out, you really only need to know a few important terms.
First, you need to know about keywords. This is a phrase or word that you’re attempting to rank for. It’s basically what someone would search for on Goog.
Examples of keywords could be “New York real estate” or “how to train a dog.”
Search volume has to do with the number of searches that a keyword gets each month. The higher your volume is, the more potential there is for traffic.
However, you also need to be aware of keyword difficulty. This is represented by a number between zero and 100. It indicates how difficult it will be to rank on Google.
The higher the keyword difficulty is, the more content there is with regard to that term. This means it’s going to be harder for you to rank high.
Types of SEO Content
There are many different types of SEO content out there. Let’s look at some of the most popular examples.
A blog post is one of the easiest ways to put out a regular stream of helpful SEO content. Generally speaking, a blog post should be engaging and should attract links. This can be a useful way for you to build up some authority for your site.
The more authoritative you are as a source, the higher you’ll rank on Google.
Product pages describe different goods and services. They can serve as a landing page and as SEO content, too.
A list is a great way to utilize keywords and they are super friendly when it comes to SEO. Thanks to sites like Buzzfeed, lists are extremely popular among today’s web users.
When it comes to writing good SEO content, it’s crucial that you know your audience. Perform surveys and utilize your analytics software so that you can get a better idea of who your typical customer or visitor is.
You should consider coming up with marketing personas. Try to envision what your ideal customer looks like. This will help you better determine the kind of marketing approach you’ll want to take.
Some things that you should figure about your target customer are:
- relationship status
Social media platforms like Facebook are fantastic tools for narrowing down who you target with your ads.
Analyze and Re-Assess
When it comes to SEO, you need to utilize your website’s analytics. You should be analyzing your SEO content regularly so that you can see what is working and what isn’t working.
You should know how many page views you’re getting each month. As well as likes, shares, and retweets on social media.
You want to study what you succeed at so you can repeat those strategies. You should carve out time for improving and updating older SEO content.
If you want to optimize an article for a certain keyword, you can rework articles and see how you can modify your keywords to get them just right. For example, you might have to adjust it slightly or put it in a different place in your articles in order to rank higher.
There’s a lot of trial and error when it comes to SEO.
The Importance of Knowing About SEO Content Writing
As we can see, proper SEO content writing can help you significantly with ranking higher on Google. Just make sure to follow the guide above and give yourself plenty of time to adjust and see what works for you.
Make sure to check out the rest of our blog for even more helpful articles!