People relied on websites and blogs to learn more about a brand or business in the past. Search engines were rarely used as a primary source of information. This has changed drastically in recent years, with video content becoming an increasingly popular way to explore and learn about products, events, and more.

Video marketing can increase the likelihood that consumers will shop at your store after watching your YouTube video – it’s a powerful tool! You can make videos online and share them on social media, as they can also be a great way to reach out to new audiences with innovative ideas.

Why video content is a key SEO strategy?

1. Videos are more engaging for viewers

There’s nothing more enticing than a professional video that immerses you in the company’s culture and lets you experience what it’s like to work there firsthand. Potential customers will want to learn more about a business they perceive as warm, friendly and interactive. Because video content is so interactive, it has staying power – people watch a video multiple times because they enjoy it so much! They are more likely to share it with friends or post it on social media.

2. Video content is easier to navigate and find on search engines

With the help of keywords and tags, you can optimise video content to improve visibility and attract viewers. Even if they can’t watch the video, people will want to learn more about your business through social media channels. It’s much easier for your business to engage in conversations about the content and ask people for feedback through videos.

3. Videos are more likely to be shared on social media

People share content on social media when they find something they think others will find interesting. It is possible to make compelling videos online easily with the right software. Being shared on social media can spread positive word of mouth marketing and increase visitors to the website.

4. Video content is accessible on mobile devices

People want to be connected to others wherever they go – whether at work, school or home. Shopping for products and services on-the-go has become a driving force for the consumer economy. You can reach your audience using video marketing tools like Mobile Marketing Hero. The use of videos is growing rapidly on mobile devices, with more and more watching them via their smartphone or tablet.

5. It’s easy to find information anytime

Search engines are great for searching for products and services, but they aren’t so good for finding information relevant to an individual’s needs. Video is an excellent solution to this problem: it’s highly structured and experts can create messages that target specific areas of interest. For example, you can make videos online to provide a brief introduction to your company’s culture and brand ethos through a slideshow. You can use a script or voiceover to let people know what matters most to your brand.

6. Search engines pave the path

Video content is more likely to be found and shared on social media than text. This means it can reach a wider audience and be viewed often. As a result, it can positively benefit your search engine rankings – not just for video content but for any long-form copy you may provide with the videos, including images, infographics, data visualisations and white papers.

7. People trust video content

The viewer is under less pressure to consume a message, since they’re watching it at their pace. Because of this, many are more likely to pay attention and listen closely. Plus, there is the added benefit of a visual element while learning about your brand for the first time on video. This is an attractive option for businesses that want their marketing messages to stand out and build trust with their customers.

8. Videos can be easily updated

A good video marketing strategy will involve frequent updates. You can add text, images or even subtitles to engage viewers and generate interest in your business. If you’re consistently making videos and providing helpful information, it’s likely your business will bring in viewers who learn to trust you and ultimately make a purchase.

9. Videos are great for SEO

Video content is all about getting people to pay attention – it’s dynamic, interesting and engaging. Since it isn’t easy for people to ignore a video, those who watch them are more likely to stay on your website longer. As a result, video marketing has the potential to improve page ranking on search engines and improve the website’s overall visibility.

10. Videos are good for conversions

People who engage with your video content will have a greater chance of converting to any sales you have to offer. They’ll be more responsive and keen to try your products. This will inspire them to get in touch if they are interested in making a purchase. The more who hear about your business, the better!

11. Videos are great for lead generation

Directing visitors to your business page is a fantastic way to build awareness and interest in your brand and encourage visitors to become customers. Video marketing allows you to boost conversions by providing a way for visitors to engage with your business. You can use video content to effectively communicate with customers, by recording live walkings around your premises or offering behind the scenes insights about specific products and services.

Video marketing is a rapidly growing marketing area, due to the increased use of mobile technology and social media. A video can be viewed on any device, wherever users are, through many platforms. It is a great marketing tool because of its ability to influence and engage people, generate immediate interest, increase traffic and make your business stand out from the crowd. Use this blog post as a starting point to get your business on the right track to developing a regular video marketing strategy!