ONLINE MARKETING

Creating Video Content: 4 Pro Tips To Connect With Your Audience

When did you last read a full article on the web?

Unless you’re an avid reader, you like scanning and skimming through articles, picking out important details.

When did you last watch a full digital video? Today, right?

You aren’t the only avid consumer of video content on the web. Adults in the U.S. spend more than 100 minutes every day watching online videos. Clearly, video is the new frontier of content consumption.

Whether you’re a market or a business owner, creating video content is now one of your primary goals. But how do you create content that people can watch again and again? A ton of video content is posted online every day, meaning there’s stiff competition for viewers.

If you want to know how to create videos that will connect with your audience, you’ve come to the right place.

Read on to learn more.

1. Know Your Audience

Your pain point is to create videos that can evoke a connection with the audience. Naturally, this begs the question: do you know your audience?

It’s not uncommon to find video creators who don’t have a clear idea of who their audience is. Here’s the thing, not everyone who has a device and an internet connection is your audience. Anyone can come across your videos, but if it’s not created for them, they aren’t going to watch it. And if they do, they’ll only watch it for a few seconds.

Yet, for a connection to occur, it’s important that the viewer watches a substantial chunk of the video.

So, start by defining who your audience is. Use the following indicators:

  • Gender
  • Average age
  • Hobbies and interests
  • Location
  • Education level
  • Political leanings or affiliations.

When you define your audience by these parameters, it’s easier to design a suitable content creation strategy.

For example, let’s say you own a business that sells hunting guns. Your target audience is going to comprise hunters. The gender is going to be mostly male.

When you’re creating hunting videos, you’ll be well aware that males are your primary target audience. As a result, you’re going to use a language that addresses males. If the content has a feminine tone, you risk putting off most of your targeted viewers.

2. Create Content That’s Relevant to Your Audience

It’s easy to grab your camera, point at something interesting, and start shooting.

There’s nothing wrong with creating random videos, as long as they are for your own consumption. When it comes to creating videos to help you connect with your audience, you have to create videos that are relevant to them.

Let’s say you’re an off-roading enthusiast. You want to create a YouTube channel and build an off-roading community. Anyone who comes to your channels wants to see videos that are related to the intent of the channel.

So, you should only stick to creating videos on off-roading. This should be videos capturing cars handling the tough roads. You can also do reviews of off-road cars. You can also throw in videos of interviews with off-road experts.

But what if you decide that you want to spruce up things a bit in throw in a video that’s completely not related to off-roading, such as golfing? Sure, golfing might be your other favorite activity, but your audience doesn’t care about that. They just want to see off-roading videos, nothing else.

3. Create High-Quality Videos

You’d think knowing your audience and creating relevant videos is enough to fire up engagement, but it’s not. You need to create high-quality videos as well.

Gone are the days when viewers would be content with watching a low-resolution video. Well, they can still watch low-res videos, but only if it’s a viral one. You’ve probably viewed lots of viral videos that look like they were shot by CCTV cameras. Heck, even modern CCTV cameras offer high-resolution picture quality.

Focus on creating high-resolution videos that are well-edited.

It’s important to have professionals video production equipment, but don’t worry if you’re on a tight budget. The average smartphone has superior cameras that can shoot great videos.

But, creating a quality video isn’t just about using professional-grade equipment. It’s also about having a coherent script. Plan out your footage and then focus on editing it properly to cut out bits here and there, and enjoin other bits where necessary.

You need a good computer to do this. Use the best Apple for video editing for excellent results. If you’re a Windows user, there are also plenty of great computers to choose from as well.

4. Distribute Your Videos on the Right Platforms

There are plenty of places to post your digital videos, but social media channels are a huge favorite. You can also post them on a website or blog.

Choosing your platform carefully is key to achieving the engagement results you’re looking for. This is where an understanding of your target audience comes into play again.

Different groups of people consume video content differently. For instance, Gen Zers mostly find their content on TikTok, Snapchat, and Instagram. You’ll hardly find them on Twitter or Facebook. It’s the older generations who spend most of their time on Twitter and Facebook.

YouTube is pretty universal, but the majority of viewers belong to the older generations.

So, if your target audience comprises the younger generations, you now know where to post your videos.

Creating Video Content That’s Engaging Shouldn’t Be Hard

Creating video content is an exciting but challenging task. There’s a lot that goes into making a video that will entertain, educate, and engage your audience. With this guide, you now have a complete grasp of what you need to do to put out videos that will do the trick.

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