A Marketer’s Guide to Banner Ad Sizes

The global digital banner advertising industry could be worth as much as US $87.14 billion by 2028, showing how effective this advertising method is for modern businesses. If you own a company, buying banner ads could be the step that takes your ad revenues to the next level.

But what are the banner ad sizes that could be most effective for your business? There are so many options that it can seem impossible to choose which size will appeal the most to your target audience. 

Don’t worry, in this short guide, we’ll take a look at some of the most popular banner ad sizes that can give you an excellent return on your marketing investment. 

Read on to learn more.

Leaderboard Banner Ads

One of the most eye-catching types of banner ad sizes is the leaderboard ad, which is 728 pixels wide and 90 pixels high. This displays at the top and center of your screen, and website visitors will see it even if they choose not to scroll down the page. As there is plenty of space, you can display a huge headline and a call to action (CTA) that can’t be missed.

If you’d like to learn more about designing high-quality banner ads, you can use this resource.

Skyscraper Banner Ads

If you want to go big, the best size for a banner ad is a 300 x 600 pixels skyscraper banner. You’ve got a considerable amount of vertical space to fill, making these displays ideal for including attractive visuals and compelling sales copy.

Just remember to keep your ad clean and tidy to avoid making it appear cluttered and difficult to read.

Large Rectangular Banner Ads

At 336 x 280 pixels, the large rectangle shape allows you to incorporate all your banner ad ideas without taking up too much of the screen. These ads are unobtrusive, yet big enough to grab the attention of consumers who could be interested in your products and services.

Mobile Leaderboard Banner Ads

When considering how to design a banner ad, it’s vital not to overlook mobile users. Mobile leaderboard ads measure 320 x 50 pixels and fit perfectly on smaller screens. Their small stature could appeal to consumers who don’t want ads to be too prominent, and as long as you make your text big enough, these banners can get great results.

Experiment With Different Banner Ad Sizes

With such a wide variety of banner ad sizes available, there is no need to stick to using just one. You can try out a large banner ad and then switch to a mobile leaderboard banner and track the results. Should you think you can attract even more customers, you could test out skyscraper or rectangular ads. 

By experimenting with the different options, you can find the most profitable banner ads for your business!

Before you design your next banner ad, be sure to read more of our online marketing articles.