5 Tips to Grow Instagram Market Share in Your Industry
According to a recent report, about 97% of Fortune 500 companies use social media for marketing purposes. This illustrates the importance of using social media within the business world.
If your company isn’t utilizing social media as part of your marketing plan at the moment, you should set out to change that immediately. More specifically, you should make sure that you know how to market on Instagram since it’s such a key social media site these days.
You can grow your Instagram market share over time by taking the right steps when it comes to your Instagram marketing strategy. Today, we’re going to share some tips with you that’ll have you achieving Instagram marketing success in no time at all.
Take a look at five tips that will help you grow your Instagram market share within your industry below.
1. Put Together a List of Instagram Marketing Goals for Your Business
Your main goal when you first sign up for an Instagram account for your business will obviously be to grow your Instagram market share. But that shouldn’t be the only goal that you have!
You should also create a list of smaller goals that you want to accomplish with your company’s Instagram account. These goals should include things like:
- Increase brand awareness
- Show off how your products and/or services work
- Let others know your company’s values
Your company’s Instagram account should have some very specific purposes. Otherwise, you’re going to struggle when it comes to figuring out what you should post on Instagram to grow your market share within your industry.
2. Create the Right Instagram Aesthetic for Your Business
When you put up posts on other social media sites, you’re going to include quite a few words. Your words will really matter on these sites and will help to determine how successful your social media posts are.
But when you post on Instagram, it’s going to be all about the photos that you put up. Instagram is one of the most photo-driven social media sites out there.
With this in mind, you should make sure that you’re taking the highest-quality photographs possible for your business’ Instagram account. You might want to go as far as to invest in some heavy-duty camera equipment.
You should also make sure that you come up with an aesthetic for your business’s Instagram account. The photos that you post on Instagram on behalf of your business will be a lot more impactful when you’re able to create an aesthetic and stick with it at all times.
3. Get Your Business Into the Habit of Posting on Instagram Regularly
Setting up an Instagram account for your business is a smart idea. But it’s not going to do you much good if you don’t post on it on a regular basis.
In fact, you could make the argument that it’s worse to set up an Instagram account for your business and not post on it than it is to not set one up at all. It’ll make your business look inactive and like you don’t care about keeping up with your social media presence.
You should attempt to get into the habit of posting on your business’s Instagram account at least once every day, if not more often than that. You don’t necessarily need to put up a post every hour (that might actually be overkill!). But you should try to get up one post per day to show your company’s commitment to maintaining a social media presence.
4. Interact With Your Business’ Customers on Instagram
When you first set up an Instagram account for your business, you might not get too many comments from customers. But over time, you should start to see an uptick in the number of comments that you get.
You shouldn’t be shy about responding to as many of these comments as you can. You might be able to begin to create a community among your customers by taking this approach.
You’ll also be able to develop a good reputation for delivering top-notch customer service by responding to your customers on Instagram. They’ll appreciate just how interested you are in connecting with customers and providing them with an excellent experience at all costs.
5. Look For Instagram Influencers Who Can Help Market Your Business
Instagram is filled with so-called “influencers” who have a whole lot of followers. A single post from them promoting your company could work wonders for your Instagram marketing strategy.
But you shouldn’t just pick the first Instagram influencer you can find and hire them to help you with marketing your company. You should look high and low for influencers who make sense for your specific company. You should be able to find at least a few who will be able to get your company in front of the right people with posts.
Outside of using Instagram influencer marketing to your advantage, you might want to take the time to learn about where to buy ig likes. It’s an easy way to build up your brand on Instagram and ensure that it’s commanding the right kind of attention.
Grow Your Instagram Market Share by Putting These Tips to Good Use
You aren’t going to be able to capture a large piece of the Instagram market share within your industry overnight. It’s going to take months for you to see any real results in most cases.
But you can begin to grow your Instagram market share a little bit at a time by using the tips that we’ve shared with you here. They should make it possible for you to rack up lots of likes and comments on Instagram while taking your company to the next level.
Look for more great tips on growing your business by browsing through our other blog articles.