Why Is Email Spam Testing Important?

Five out of ten emails sent in 2019 were spam. Considering the number of emails sent on a daily basis, that is a lot of spam. So, email providers like Google implement ways to block spam emails to protect users. 

Email providers’ spam blockers can create trouble for your business since your marketing emails might never make it to customers’ inboxes. To ensure your emails are reaching inboxes, you should conduct spam testing. 

What is spam testing and how do you conduct a spam test? Read on to learn more about spam and how you can ensure your customers receive your emails. 

What Is Spam Testing? 

Spam includes unsolicited emails blasted out in large quantities to email users. These unsolicited emails have a bad reputation since they often contain scams, phishing, or malware from bad actors. So, email service providers use spam filters that determine the quality of content and either allow an email to the inbox or send it to the spam folder. 

Your business has to be very careful about how you compose your emails so they don’t trigger spam filters designed to protect users. Spam testing allows you to send a test email to see if spam filters flag it as spam. The test will tell you if your email succeeds or fails to make it through spam filters. 

How to Do an Email Spam Test?

Spam filters look at the content of your email to determine if it contains common spam issues. Spam filters also look at your IP address reputation and domain reputation to see if they are blocked. You’ll want to conduct an email test that will allow you to test all three of these determining factors. 

To test if your emails are being sent to inboxes or spam folders, create your email and send it to a seed list. A seed list is a list of internal company emails or emails of friends and family. Your test list should include email addresses from as many different email providers as possible. 

Even a free email marketing software will allow you to add your test list and blast out the email. They can also help you analyze your spam test results to see if your email passed the spam filter testing. 

Once you send out your email, check to see if your email landed in your seed links inbox to determine success or failure. Then, look at the results to determine any changes you need to make to avoid the spam folder. 

Benefits of Spam Testing

Creating an email marketing campaign is time-consuming and costly. If your emails get sent right to spam, that time and energy are wasted. Also, if your emails are ending up in spam folders, this could hurt your IP and domain reputation, hurting your email opening rate further. 

Conducting spam testing will ensure your emails pass spam filter tests and reach inboxes. As a result, you will improve the chances of your email being opened and achieving your margin goals. 

Improve Your Email Marketing Strategy 

Spam testing is an essential part of creating an email marketing campaign. By testing your emails against spam filters, you can be sure your email will reach your audience. As a result, your email marketing campaigns will be positioned to succeed. 

Do you want to make sure customers are reading your emails? Check out our website for more email marketing tips to boost your open rate.