Video Is The New Star In Online Marketing
You have probably heard, or at least heard of, the song that ushered in a new age in media, Video Killed The Radio Star by The Buggles. It was the first video ever shown on the groundbreaking MTV (The Music Television Network) and it marked the beginning of something big! The song turned out to be prophetical in many ways, a winking celebration of ‘out with the old and in with the new’ that has shaped world media to this very day. All that, and it’s still a pretty catchy tune!
Now video is everywhere you look, no longer consigned to television, it is running on motorway billboards, storefront signage, and of course that latest frontier, the Internet. Brief, high-quality video clips have replaced the GIF in online advertisements, they are instantly eye-catching, making them a highly successful marketing tool. If you wish to make the most out of your business’s online presence, it’s essential that you hire a top-notch marketing video production company like Visual Domain Melbourne! Their dedicated creative staff is inspired to create the perfect videos to promote your products and services.
Video is here to stay, so let’s look at just a few of the good uses marketing videos can be put to on your website:
How-to Videos – One of the most searched-for terms on the Internet, everybody wants to know ‘how-to-do one thing or another, so why not be the one to show them the ins and outs of your site’s product? This kind of video teaches consumers the way to use your product, and once you tell them how, they are much more likely to purchase it from you!
Product Videos – These are an old TV commercial classic dressed up in a shiny new pixel suit. To this day I still hum the jingle of my favourite dish soap whilst doing the washing up! When people view a product over the internet they can’t actually touch it, so seeing someone using it informs and inspires them to buy. Catchy jingles aren’t required, but it sure wouldn’t hurt to have one.
Testimonial Videos – These are being hailed as one of the most effective video marketing styles in existence. There is just something about seeing and hearing another real person telling you about their experience that draws us in, and makes us want to share in it!