The Ultimate Guide to On-Page SEO Optimization

Did you know that more than half of all trackable website traffic comes from organic search? This means that paid ads aren’t taking up as many searches as most people think.

Statistically, organic search is more useful than paid advertising.

However, in order to take advantage of organic search, you have to understand search engine optimization (SEO). Without a proper understanding of SEO, you may not rank high enough on search engines to take advantage of organic search.

To get you started with SEO, we’re going to cover on-page SEO optimization. This will help you perfect your website pages so that you can bring in organic searchers who are interested in your content.

What Is On-Page SEO?

On-page SEO is also known as on-site SEO. Both describe the process that it takes to optimize the front-end and back-end components of your website. The end result is that these changes will raise your rank on search engine results pages while bringing in new traffic.

On-page SEO may include content elements, site architecture, and HTML.

Since on-page SEO is one of the factors that search engines like Google take into consideration when ranking websites, you’ll want to make sure that you’re doing everything you can to optimize your on-page experience.

Why Is On-Page SEO Optimization Important?

On-page SEO is the best way for you to tell search engines all about your website and what it offers. Your on-page optimization is how you’re providing value to your customers and other visitors.

Optimizing on-page elements is also helpful for humans who are looking for your website. It’s not just for the search engine bots.

After making the necessary changes, your visitors will notice how much easier your website is to navigate. Over time, you’ll be able to get more visitors and build better relationships with the customers that fall in love with your website.

All in all, on-page SEO has the name “on-page” for a reason. The changes and tweaks that you make with an on-page SEO strategy will be reflected on your website’s pages. This means that your customers will get to enjoy the changes that you’re making, too.

On-Page SEO Optimization Guide

Now, we’re going to walk you through each on-page element that you need to keep in mind as you’re transforming your website. 

With each element, we’re going to give you the best on-page SEO optimization advice.

1. High-Quality Content

Content is at the heart of SEO. With the newest changes in search engine optimization rules, you have to have high-quality content in order to rank high enough to get visitors to your site.

The content that you deliver is also important to your visitors. Your content is the reason that your visitors are there. They want to read your blogs and search through your web pages.

If content isn’t already the focus on your site, it should be now. You need to make high-quality content that teaches your visitors something.

2. Page Titles

Your page titles tell the search engines and your visitors what they can expect to find on that page. So, the way that you title your pages matters.

You need to take advantage of keywords that accurately show the content on the page while keeping the content searchable by potential visitors.

Incorporating your keyword should be as natural as possible. You shouldn’t have to shove the keyword awkwardly into the title.

Also, you should avoid using all caps. This can appear spammy to search engines.

3. Headers

Headers are found throughout your web pages. They are the things that divide your blog sections.

Your headers should also have keywords in them. But, you should save your most important keywords for the largest headers (H1 and H2).

Try to choose different keywords than your page title so that you can branch out across different search engine results pages. Keep in mind that you want the page to appear uniform to search engines and visitors. With that, you should have similar keywords throughout your pages.

4. Meta Descriptions

The meta description is the short-page description of what you’ll find on the web page. It’s not an official ranking factor for search, but it can influence who does or who does not click on your page.

So, take your time to create a great meta description that calls for clicks.

5. Alt-Text for Images

Alt-text tells search engines what kinds of pictures you’re putting throughout your content. And, it’s important for accessibility.

Keep your descriptions as specific as possible and don’t stuff keywords in there.

6. Page Links

Page links, also known as URLs, make it easy for search engines to understand what’s on the page that people are looking at. And, it makes it easy for visitors to find what they want on your website.

When creating URLs, keep them simple and use only one or two keywords.

7. Internal Links

Internal linking is important for on-page SEO because it helps visitors find information across your site. Take the time to hyperlink content across your website so that visitors can find the information they need without hunting for it.

8. Mobile Friendliness

In this day and age, your website has to work on mobile phones. Nearly 60% of all online searches occur on mobile phones now.

If your website doesn’t work, people are going to click off and never click back on it. No one wants to waste time with an incompatible website.

9. Site Speed

Lastly, your site has to be fast. People aren’t going to wait for each and every page element to load. They expect to be searching immediately.

On-Page SEO Optimization Tips

The best tip that we can give you for on-page SEO is to hire an expert. If you’re not familiar with search engine optimization, you need to hire a team that is familiar with it.

A professional team like can help you create the strategy you need to get more visitors and more customers.

Master On-Page SEO and More

On-page SEO optimization is crucial for any website owner to use and master. If you haven’t started yet, now is the time.

To learn more about how to make your website great, check out the rest of our blog.