How to Increase Your Company’s Online Presence
Around 90% of businesses fail within the first five years of trading.
If you’re running a company, you’ve got to have your ‘strategy hat’ on at all times if you want to stay in that top 10%. An ever-growing aspect of business success is ensuring you have a powerful online presence.
So, consider how you can improve online presence before you get scared and go back to working for the man in a boring 9/5 role. In a post-pandemic world, the internet is one of the most influential business tools – and it’s at your disposal.
If you want to know how to improve your online presence, read on.
It’s not enough just to have a website; you also need to have search engine optimization (SEO).
This is a way of ranking higher on Google when people type in phrases related to your product – not just when they type in your company name. Local SEO is also essential to ensure your web traffic comes from people in your local area.
Social media isn’t only for Gen Z to waste time on anymore. Socials are a crucial part of digital marketing for every business.
Socials allow you to show a unique flair and personality in your business that customers wouldn’t get from your website. Having social accounts will also help your Google rankings.
No one likes a spammy company – every time you publish content, make sure it’s interesting, informative, and correct.
It doesn’t matter whether it’s an email, a blog post, or a Google ad; every communication you put on the internet could lead to a customer or an unfollow.
Make sure all your content is high-quality and free from spelling and grammar errors.
If you aren’t already, you should be guest posting. This is where you have a link published on another site that comes back to your product.
This is a great way to generate organic traffic that already has an interest in services like yours. Check out these guest post hacks to learn the best way to guest post.
Learn From the Experts
We’re not all tech-geniuses, and digital marketing is an ever-expanding field. Therefore, if you’re feeling out of your depth, why not hire an agency to do the groundwork for you?
The initial investment will be worth it when your online presence is soaring, and the sales are coming in!
Optimize Your Online Presence for Business Success
That’s the basics of improving your online presence. If you aren’t already, this is a surefire way to increase sales, and in turn, business success.
So, take a look at your website, your socials, get guest posting, and create some high-quality content. Or, just hire an expert to do it for you!
Did you find this article helpful? If so, make sure to check out our other posts for all the business and finance hacks you didn’t know you needed.