Are you trying to get more followers and drive engagement on social media?

Followers are not just numbers to have, they are members of your community with whom you have the potential to build relationships with. That’s why having lots of followers makes it easier for businesses to increase traffic to your website and get more sales. 

If you want to find out how to increase the amount of organic traffic to your social media sites, read on and we’ll tell you what you need to know. 

Focus Your Energy Towards the Right Places

Many businesses make the mistake of trying to engage on every social media platform.

The problem with this is that there are many social media sites. Each caters to a certain type of user. Not every social media platform will be popular for members of your target audience.

For example, if your target audience is aged forty and above, it won’t make sense to promote your product or service on a platform that’s most popular with millennials, such as TikTok. 

It’s a good idea to focus your efforts to build a presence on no more than three or four platforms. If you’re not sure which platforms will be best, consider reaching out to your existing customers to find out what platforms they spend the most time on. 

You can do this by creating an online survey and sending out an email to your newsletter subscribers to invite them to participate. You can also look at the number of times people have shared your content on each platform that you’re active on. 

Optimize Your Profiles to Start Brining More Organic Traffic

You can tweak every aspect of your social media profile to give your account more visibility.

You can start by choosing a username that’s easy for people to remember. You should also make your profile image attention-grabbing and recognizable. If it’s possible, it’s also helpful to have a trackable link back to your website. 

Share Evergreen Content

It’s always easy to create evergreen content. Most content that people create does not stay fresh for more than a few days. For something to stay relevant for people, it needs to have a few unique characteristics. 

First off, evergreen posts need to engage a platform’s users. They also need to stay relevant for those who see them, no matter how much time passes since they’ve been published. Lastly, successful evergreen content is often humorous or educates its readers in some unique way. 

Create Quality Content, Instead of Going for Quantity

According to Facebook, most users see more than 1,500 stories per day. But the Facebook newsfeed only shows them the three hundred stories that are most relevant to them. This is because users are more engaged when they come across content that matters to them. 

This is why your business should focus on creating pieces of content that are relevant and helpful for your ideal customers. By doing this you’ll be more effective at expanding your organic reach. If you choose to spam your audience with as much content as you can, they’re likely to lose interest in what you’re sharing. 

Find Creative Ways to Get Free Likes

You don’t need to spend many years to get thousands of likes. Many people don’t know that there are free and easy ways to get more followers on platforms such as Instagram. One way that you can do this is by using an app that lets you swap likes with other users. You can find out more here.  

Use Targeting to Increase Organic Traffic

Even though each social media platform works differently, they all allow users to target specific audience members. This helps to drive engagement.

On Facebook, you can use use the organic post targeting feature to influence who will see your content. The platform lets you target people who have certain genders, ages, levels of education, and locations. 

Post the Right Kinds of Content

Did you know that videos are the most popular form of content on social media platforms? This is one of the reasons that it continues to become a more popular form of content. 

This does not mean that you should only post videos on social media. But you should do your best to post videos more frequently. 

Many businesses that are successful on social media have also perfected the art of repurposing content. They do this by taking longer form content they’ve published and breaking it the content down into bite-sized clips.

There is no magic formula to follow when you’re trying to decide what kinds of content to publish. The best thing to do is experiment with various strategies until you find one that works for your business. 

Engage With Your Audience

One easy way to engage with your followers is to reply to comments that they leave on your posts. Over time, this will help you to build a reputation. People will know that you truly care about them, which will make them more likely to purchase your products and services. 

If you are active on Instagram, you can easily interact with your audience by creating stories that include polls and questions. You can also go live and answer questions that users have about your business. 

Strategically Grow Your Following 

If you want to drive more organic traffic and increase followers, there are several easy things you can start doing today. Before doing anything else, take time to optimize your social media profiles. And remember to create content that your ideal customers will want to share with their friends. 

If you want to find out more about social media marketing, don’t forget to check out the Marketing section of our website. Here we publish many important articles on this topic.