How to Gain Divorce Leads

There are now over 443,000 law firms across the US. If you’re not standing out online, you could struggle to generate leads. Instead, you need a strong digital marketing strategy to take the lead and boost business.

Here are five easy ways you can start generating divorce leads. With these tips, you can get in front of prospective clients online.

You can generate awareness for your law firm, find new divorce clients, and set yourself up for success.

Learn how to generate leads as a divorce lawyer with these tips today. 

1. Know Your Clients

First, take the time to learn as much as you can about your clients. Focusing on “people who want a divorce” is fairly broad. Instead, specify who your clients are.

You can pinpoint your clients based on psychographics and demographics like:

  • Age
  • Gender
  • Household income
  • Marital status
  • Pain points
  • Years married
  • Interests

For example, maybe you want to focus on high net-worth divorce leads. Those clients might have different needs and interests than others.

Then, create a separate marketing strategy with each group in mind.

You’ll have an easier time attracting clients if you create content for each group.

2. Create Lead Generation Forms

Once you know who your clients are, make sure they have a way of contacting you. Create multiple lead generation opportunities on your website.

For example, you can use multiple buttons, including a:

  • Form in the footer
  • Call to action button in the navigation bar
  • Click-to-call button
  • Form above the fold
  • Chatbot
  • Email newsletter form

Make it easier for clients to reach you. Then, you can start generating a new legal lead on every page.

3. Optimize Your Content

Search engine optimization (SEO) is an effective way to draw new leads. First, make sure your website is fast and mobile-optimized. Then, gather keyword research.

Determine what your clients search for online when looking for a divorce lawyer.

Then, create content based on the questions they’re asking. 

Nearly 15% of SEO-generated leads convert. You could set your law firm up for success with a strong SEO strategy.

You can then develop a full digital marketing strategy for generating divorce leads.

4. Follow the Trends

As you start developing your digital marketing strategy, make sure to keep up with the latest trends. For example, video content, AR, and VR are becoming more popular. Influencer marketing could help you reach more legal leads, too.

Following the latest digital marketing trends can help you remain relevant. It can also help you develop an omnichannel strategy. 

5. Start Advertising

Don’t neglect attorney advertising! You can use digital advertising with pay-per-click ads to reach customers online.

Use remarketing ads as well. These ads will appear in front of people who visited your website in the past. You could get a second chance at a fresh legal lead.

Boost Your Practice: 5 Ways to Generate Quality Divorce Leads

Generating high-quality divorce leads doesn’t have to feel stressful. Instead, start using these five tips. With a strong digital marketing strategy, you can set your law firm up for success.

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