Many businesses know they need to invest in SEO, but when it comes to knowing what SEO services you need, things can get a bit more confusing. 

Does your business need one of those oft-advertised SEO audits? Or do you need more backlinks? What about page performance?

This article will lift the veil on what SEO services are and how to determine what SEO services your business needs in the foreseeable future. 

Establish Your Current SEO Performance

If you want to improve your website’s SEO, you first need to figure out your baseline, so you have something to measure again. That will also help determine your SEO priorities.

Use an SEO expert to run an audit on your existing SEO. They will check page performance, keyword rankings, and backlinks.

Work Out Your Business Priorities

Once you understand your current SEO strengths and weaknesses, it’s time to take a step back and decide what future improvements your business needs to your SEO strategy.

Are you a new business looking to get traffic? Do you have an upcoming product launch? It’s helpful to know what your end goal is with SEO before you seek out the services of an SEO company, so they know how to best help you.

Determine the SEO Services You Need

SEO is a broad area. What SEO services your business needs will depend on your current SEO performance for your website. Take a look at these services for guidance:

Competition Analysis

One of the aspects you can focus on is looking at how you can rank higher than your competition.

An SEO company can review your current keyword rankings and see what your competitors are doing to get the top spot. They will look at what websites link to your competitors and how you can go after the same backlinks. 

Keyword Analysis

SEO marketing includes a review of the keywords your company is currently ranking for and see if these are the best keywords you should be targeting to capture traffic from potential customers. 

Page Optimization

One essential SEO service is page optimization. That is where a professional SEO company will look at your site and page performance to help improve your Google ranking.

Optimization work includes updating content so that it has the correct metadata for your target keywords. It also includes more technical aspects, such as improving site speed and ensuring the site performs well on mobile. 

Backlinks Strategy

Your off-page optimization is just as important as on-page. So one of the services offered by SEO specialists involves getting more high-quality links from other websites.

SEO specialists help businesses by creating guest posts on high-domain authority websites or running a PR campaign to help increase the number of good backlinks.

Find the SEO Services That Are Right for You

Getting the most out of SEO services means understanding what your starting point is and what you hope to get out of SEO as a business. Do this right, and it will help your company in the area that matters most: more sales.

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