A Brief Guide to Keyword Competition

Did you know that 13% of high-volume keywords are three words or more? 

Keyword research is one of the most important steps in SEO. They are used to track your website’s performance, gauge demand for a particular topic, and find topics related to a product or service.  

Keyword competition is a measure of how difficult it will be to rank for a keyword. It reflects the number of websites that already target that keyword, along with how strong those websites are. 

This article will cover everything you need to know about keyword competition. 

What is Keyword Competition? 

Keyword competition refers to the number of other pages on Google’s search results that are targeting the same term. It’s measured by the number of advertisers competing for that keyword and how many times their ads show up in search results. 

If you want to rank for a particular keyword, it’s important to do keyword analysis so you know how competitive it is so you don’t waste your time trying to rank for something that nobody else wants. 

What are High Competition Keywords? 

These terms have a very high level of competition. If you want to rank well in the SERPs with these keywords, you’re going to have to outspend your competitors or create some kind of “snowball effect” that will help you rank better than everyone else. 

What are Medium Competition Keywords? 

These terms fall somewhere in between high and low levels of competition. They’re not nearly as popular as the top keywords, but they also don’t get as little attention as some low-competition phrases. 

If you need help writing content pillars for your blog, read this blog post

What are Low Competition Keywords? 

These are the keywords that have very little competition. They’re not super popular, but you won’t have a hard time ranking for them. You can start working on these terms and get some quick wins in the SERPs if you want to start SEO quickly. 

How Do You Calculate Keyword Competition? 

A digital marketing tip is to calculate keyword competition by examining the number of searches for a particular keyword, as well as the number of advertisers bidding on that keyword. In simple terms, if many people are searching for a keyword and there are a lot of advertisers bidding on it, then it will be more challenging to rank for that keyword. 

These Tips Will Get Your Content Found in Searches

For SEO, keyword competition is arguably the most important part of your analysis.  

It’ll help you understand what people are searching for, what they’re trying to find, and how you can use that information in your SEO strategy. If you’re just starting, it may seem complicated and time-consuming at first.  

But it doesn’t have to be. Once you’ve mastered the basics of keyword research, you’ll be able to breeze through the process in just a few simple steps. 

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