If you want to get ahead of the competition as a new tourism business, you must have a stronghold on managing your digital marketing efforts. According to reports, the UK’s travel and tourism industry contributed a significant sum of 237 billion pounds in 2019. You can choose a tourism digital marketing company like Coast 360 to help grow your business.

Here are five factors to check when hiring a tourism digital marketing expert.

1) Team Qualifications

Before you hire anyone, it’s essential to know if they have the right skill set for your needs. It may be that your business needs website traffic but has no idea how to drive it independently. In this case, you’ll need a company that can handle on-page SEO, link building, social media, Pay Per Click advertisements, and content marketing.

It is where ‘team qualifications’ come in. You should hire a company with people on the team with all the skills you need.

If your digital marketing needs are essential, they’ll have at least one person who’s qualified to handle all aspects of your SEO.

2) Pay Per Click Review

If you’ve had no prior experience in digital marketing, you don’t know how expensive it can be to pay for traffic through Google Adwords or Facebook Ads. You’ll need an expert opinion on the best way forward, so your budget doesn’t get wasted.

A review of your PPC campaign will include a breakdown of the suggested keywords, ad copy, and landing pages to increase your customers’ value. You’ll also learn how much you should be paying per click.

PPC plays a critical role in digital marketing and is an effective tool for tourism businesses. The more you pay per click, the more a site will be shown to interested internet users.

3) Social Media Analysis

An online marketing expert like Coast 360 will have a lot to say about whether or not your social media efforts are working for your business. Their knowledge in this area will be invaluable to you.

You’ll need to analyze your company’s social media accounts to find out if the strategy is working before you can continue.

This analysis will include the number of followers, engagement levels, and how well your posts perform. You’ll be able to determine whether or not your traffic is organic through social media and how well the visual content you’re sharing performs on different platforms.

4) Content Review

If you handle your tourism business’ digital marketing efforts, you’ll have a lot of work on your hands just trying to keep up with industry changes. One robust method of getting ahead of the competition is creating top-quality content.

A review of your website, blog posts, and industry articles will show you whether or not your content marketing efforts are paying off. You’ll learn if your digital marketing agency includes the right keywords in all their content and which ones work best for you.

5) Link Building

Getting more links to your website is a tried and tested way to improve your online visibility since search engines consider them essential for SEO. A link-building review will help you know if there are improvements to make before you can keep going with the strategy.

You’ll get an audit of how many links your tourism business has, including which websites are linking to you, which sources are reputable, and how many backlinks you need to reach the next page in search engine rankings.