Keeping up with the marketing trends each year can be difficult, but doing it is what can make or break your business.

In fact, the content marketing industry was predicted to be worth over $417 billion by the end of 2021. Part of that has to do with the rise of social media and those on it, as well as other types of marketing that are available.

So what are the trends you should focus on in 2022? How can you boost your online traffic through digital marketing?

Below, you’ll find six marketing ideas for 2022!

1. Focus on Video Marketing

With the rise of Instagram reels and the popularity of TikTok, it’s no wonder that video marketing is one of the biggest marketing trends of 2022.

Focusing on producing this type of content is vital to the success of your business, especially because so many people spend their time on these two platforms. 

2. Use Different Types of Marketing 

With digital marketing growing year after year, there are so many different types of marketing that you should be focused on in 2022.

You’ll want to run ads to reach customers you may not have otherwise, focus on influencer marketing to optimize the reach of your brand, and utilize empathetic marketing. 

In 2022, it’s more important that ever to show your customers and fan-base that you care about them, not just yourself. By centering your marketing around their struggles and pain points, your marketing will go much further.

3. Be Yourself 

You’ve probably heard this one before. But being yourself is one of those marketing trends that won’t go away in 2022. In fact, it’s more important than ever!

Stay true to your brand, your unique voice, and your own style in 2022. Comparing is out the window – that will just hold you back with digital marketing! The best way to start to show who you are is through social media platforms. 

Show up consistently on Instagram stories, TikTok live, and IG live! 

4. Use Chatbots

Chatbots are a great way to help your customers on your site. By utilizing chatbots on your website, customers can have a better experience. This is especially true since they are available 24/7!

5. Participate in Giveaways

Let’s be real. Everyone loves a good giveaway. If these aren’t in your marketing plans for 2022, you need to find brands and companies that align with yours to participate in giveaways.

This will help your engagement and help to grow your following.

6. Optimize, Optimize, Optimize

Utilizing SEO strategies to drive traffic to your website is crucial. Staying up with the times and understanding SEO is important to continue to get the online traffic you hope for.

Using this marketing idea to follow the 2022 digital marketing trends will boost your marketing plans!

Use These Marketing Ideas

It can be difficult to stay up-to-date with the consistently changing marketing world, but knowing what types of marketing are important is how you will grow and keep gaining online traffic.

By following these marketing ideas, you’ll see your brand continue to succeed.

If you enjoyed reading these ideas, check out some more ideas on the blog!