Undoubtedly, Facebook is one of the best platforms for generating leads. Facebook designed lead ads to eliminate the pain points related to submitting a form and make it easier for marketers to get leads. 

Lead Ads on Facebook are a great way to capture potential customers’ contact information. In addition, they allow you to capture leads directly from Facebook without leaving the platform. This makes it easy for people to sign up for your offers or subscribe to your email list.

However, if the Facebook lead ads don’t get set up correctly, you could be wasting your time and money. Therefore, it would be best to optimize your Facebook lead ads correctly to get the most out of them.

In this article, let’s look at the six best ways to optimize your Facebook Lead Ads.

Ask questions

Many marketers are hesitant to add questions to their lead forms because they are concerned about raising the price per lead. Including complex questions in the Facebook lead ads can assist your team in better qualifying leads. In addition, these inquiries can be utilized to help the consumer understand what to expect. 

For example, asking your prospects’ phone numbers right away when advertising a company on Facebook will make it much easier to reach them once they submit their information. A phone call is significantly more likely to get your prospect’s attention than an email, and making a phone call makes it easier to contact them.

Follow up as soon as possible

It’s easy for someone to notice a Facebook leads ad, click on it, enter their information into a lead form, and then forget about it. You’ll find it much simpler to convert prospects if you approach them when the process is still fresh and if they are perhaps still thrilled about it. You or someone in your firm should check multiple times a day to see what leads have come through and get in touch with them by phone.

Make offers that are easy to choose 

Many users are cautious about giving out their personal information, mainly their contact information. To build great lead ads, you should give something in return for your audience’s important information. Offer customers the first step without any monetary or significant time investment. Offer discount codes or free samples. 

Free consultations or surveys are ideal because you can walk in and talk to them or have them fill up a 10-minute survey. It is not intimidating for your prospects to sign up for a free consultation or a survey.

Know your audience

Lead ads focus on learning more about your audience and interacting with them on a personal level. It’s critical to consider who your audience is right from the start. You want to target a look-alike audience based on people who have already submitted lead forms. You can create custom audiences of people who have submitted a lead form or based on a distinct characteristic, such as those who have subscribed to your blog, have recently visited your site, or have left a cart.

Focus on one thing

Do not overcomplicate what you are offering when advertising a business on Facebook. Instead, focus on one offer and make that super clear. For example, if you are a service-based business offering a free consultation as your initial step, don’t try to pitch all the services yet, don’t try to provide three or four different things in one ad. 

Most importantly, don’t complicate things. Make the procedure easy since there will be a misunderstanding if the prospect does not know what they are signing up for, which may cause issues when optimizing an online sales funnel.

Less is frequently more

When advertising business on Facebook, keep the content brief. It is often preferable to include more information than lead ads. People make snap decisions about whether they have to participate. Using fewer words allows you to get to the point faster and helps people get to the form faster.

The Facebook Lead Ads are a great way to connect with potential customers and generate leads. However, if you don’t see the results you hoped for when you advertise your business on Facebook- it may be time to consider calling in experts. 

Setting up these ads correctly can help avoid wasting both your money and hours spent on advertising which has no chance of success because there isn’t any understanding of how this system works or where its weaknesses lie. Understanding how Facebook Lead Ads work and using an experienced Facebook ad agency to set the ads up the right way can help you avoid wasting time and money on ineffective advertising.