5 Common Errors with Banner Ads and How to Avoid Them

Are you interested in creating a strong banner ad campaign that works?

Launching a banner ad campaign requires you to master the ins and outs of your audience and advertisers. It’s no easy feat, you can make things a bit easier.

The first step is to know which mistakes to avoid. Read on for five common errors with banner ads.

Let’s get started.

1. Not Paying Attention to Banner Size

If the size of the banner ad is too large or too small, it can cause distortion. This leads to an unprofessional-looking ad.

If the banner is too large, it may take longer for the ad to load due to the size of the text and banner image quality. This can lead to a decrease in engagement and, ultimately, lower conversions.

To avoid costly mistakes, be sure to check the size of the banner template and adjust it accordingly. This is so that it looks professional and is aligned with the design of the page.

2. Not Placing Your Ads Right

Placing banner ads right is necessary to get the desired amount of traffic and visibility. While there are many tried-and-true placement rules to follow, the best practice is to experiment. Try out a few spots and measure the results.

Generally, it’s wise to place ads above the fold and on the most visited pages of a website. Ads should be near relevant content to increase the chances of users clicking on them. They should always be as visible as possible.

3. Your Banner Ad Is Text-Heavy

Despite wanting to get a lot of information across, stuffing text on banners can be overwhelming for users. This can cause them to ignore it.

To avoid this, have a balance between visuals and text. This is because different imagery can generate a huge response from potential customers.

4. Not Using the Right Keywords

Keywords are a major factor in the success of any banner ad. Not using the right ones can cost you a lot of money and valuable time.

Ensure the keywords you are using are relevant to your ad and target audience. Also, think about the user’s intent as this will help you focus on the right keywords.

Be sure to review and analyze your keyword strategy regularly. With this, you can identify new opportunities and update or remove underperforming keywords.

5. Your CTA Isn’t Impactful

The Call-To-Action (CTA) should be large, clear, and stand out from the other visual and text elements of the ad. If it is difficult to find, your potential customers will have difficulty making a purchase.

To ensure that your CTA is impactful, use an attractive color. Then, make sure it stands out from the other elements.

Use action-oriented language and limit confusing options. Also, it should be mobile-friendly and easy to interact with.