4 Essentials To Include In A Dental Clinic’s Website
The demand for online transactions, shopping, businesses, and education has increased post-pandemic. Every profession has transformed from a well-established physical store to an ever-growing online platform. The dental practice is also a profession that can benefit from an online platform to increase its customer engagement.
Recent studies reveal that 55% of users go through online reviews and recommendations before making an appointment or purchase, 47% check out the company’s website, and only 26% check out the physical store. So, to spread awareness and increase a brand’s reach, firmly establish oneself on an online platform.
Creating an engaging website is easy if you know the correct method. With the assistance of an efficient dental website design company and a proper marketing strategy, one can successfully deliver a good customer experience.
If you are planning to create an online presence for your dental store, here is a list of a few essential elements that you must include to get outstanding results.
1. Easy-To-Follow Navigation
One of the deciding factors of a customer experience is the process of navigation a customer goes through. Based on a survey, 90% of people believe that navigation is the ultimate deciding factor of a customer journey. A proficient dental website design company has the proper knowledge and expertise to create a site that would include essential information for the users. The company makes it easier for users to move between pages and include a header at the top of a page with well-organized details to create a structure that is easy for patients to understand.
2. Include Engaging Content
Whenever a patient clicks on your website, you have a 10-second window to decide if the patient will continue with your content. To use that 10-second window to your advantage, you must incorporate engaging and informative written or video content about your practice and experience.
To make your content absorbing and professional, you must try to include short and precise paragraphs. Reading through long sections can be tedious, thus compelling the patient to switch to another website. Additionally, you can add lists and bullet points to keep the patient engaged.
3. Use High-Quality Images and Videos
A way to grab your patient’s attention is by engaging them with good-quality images and videos of your clinic. Displaying professional expertise in a trustworthy and reliable manner for your patients can benefit you greatly.
A survey shows that 96% of patients watch a video to understand a practice or product instead of reading about it. You can turn website visitors into patients by incorporating visually appealing images and videos into your site.
4. Incorporate Call-To-Action Messages (CTA)
Any web portal must strategize to increase the number of patients by turning them from online visitors to patients. One must have their contact details like email address, phone number, social media platform details, or store phone number to make it easy for the patients to reach out to you. One must include call-to-action messages like “Contact us on the provided number” or “make an appointment today” to engage their potential patients.
Creating an online platform for your dental clinic is a great way to increase your reach. One can consider the elements mentioned above to include in their website to convert visitors into potential patients. Additionally, a website must consist of an easy way to schedule appointments online so people can quickly contact you. Ensure you have incorporated your contact details, like a phone number or email, for people to reach out to you. One can also add an online form to collect the user’s details for future reference.