Did you know that 90% of Instagram users follow a brand or business account? What’s more, is that 81% of people are using this platform to research products and services before they make a purchase. 

This alone reflects the importance of not only having an Instagram account, but having an active and abundant presence on this platform. Of course, growing your Instagram account following is a challenge all on its own. 

With so many other tasks to complete and marketing efforts to pour into, you don’t have time to invest in organically growing your reach. That’s where buying Instagram followers comes to the rescue. 

Follow along to discover the key benefits of buying Instagram followers for your social media marketing approach, and where to find trustworthy paid followers. 

Encourages Genuine Followers

The first misconception that most people have about buying Instagram followers is that all of your followers will be ‘fake’. We’re here to tell you – this is simply not true. 

You see, people want to be where other people are. This is called social proof. 

Social proof is a psychological phenomenon that sees humans ‘following the crowd’. This is because they assume that popular=better.

We’ve all seen this live in action before, and probably been an active participant too! Just think of the last time you drove by a restaurant, and the place looked incredibly busy. Your first thought was likely something along the lines of ‘that place must be really good!’.

The same concept takes place on Instagram. When a photo has a ton of likes or an account appears to be very popular, we can’t help but assume they are great and hop on the follow train too!

While your initial followers may not be genuine, the increase in popularity will actually encourage more genuine followers to hop on board and take an interest in your brand. 

Higher Visibility

Just like Google, Instagram uses an algorithm to organize content as well. In order to appear on your follower’s newsfeed, you’ll have to tick off a few key boxes of the algorithm. 

One of those boxes is popularity. 

The algorithm wants to display the most interesting and engaging posts to audiences. Therefore, having a lot of action on your posts encourages the platform to promote you in the feed. Each form of engagement holds a different amount of weight. Still, there’s no denying that having a lot of likes on your posts will play into your popularity. 

This is the same reason some of your posts just don’t seem to stick. Even if you’ve got lots of followers, low engagement with posts sends a message to the algorithm that your followers aren’t interested. This can lower your impact and cause the algorithm to hide your posts from follower’s feeds. 

In summary, building up your following and likes on posts by purchasing likes can actually help you reappear in the feeds of your existing followers who are already interested and ready to buy!

Builds Engagement

Another concern users have about buying Instagram followers is that those accounts won’t engage with your posts. As we mentioned above, without that engagement, you won’t appear in many feeds. 

This is where you need to be more selective with your follower purchase. While some companies use bots and spammy followers to build your numbers up, there are a number of sites that offer genuine likes for Instagram. These likes come from real accounts and real people who are ready and willing to engage with your posts. 

By using these genuine followers for your smart marketing approach, you can transform the impact of your posts.

And of course, the more these paid followers engage with your posts, the more genuine followers will be guided and encouraged to do the same. After all, no one wants to be the first to comment on a post. Fortunately, no one wants to be left out of a popular conversation either!

Helps with Brand Development

As a brand new brand, you’re starting from ground zero on all of your platforms. While users won’t be able to see how popular or unpopular your website is in the beginning stages, Instagram is basically an advertisement for how ‘well’ you are doing online. 

While we all have to go through that initial stage of not having a very large following, this phase can be pretty difficult to navigate. Without many followers, winning over your audience can be a difficult feat, and organic growth is anything but quick. 

By buying Instagram followers in these early stages, your brand will appear to have a sturdy following right out of the gate. This can help you skip over that uncomfortable, unpopular stage and encourage faster growth on the platform. 

Beyond this, you must have a certain amount of followers and engagements on Instagram before your insights kick in. These insights are important for giving you valuable feedback that can guide your online approach. While this information isn’t set in stone with purchased followers, it does begin to give you an idea of what kind of killer content performs best.

In addition, you’ll see patterns and information about your follower’s activity that will let you know when the best time to publish your posts is.

Encourages Sponsorships/Endorsements

Are you looking to start making an income with your Instagram account? This is another unparalleled advantage of boosting your following fast. 

The use of influencers and affiliates in the marketing industry is incredibly popular. This is because sponsorships and endorsements from large brands are beneficial to you, the brand, and your followers. Of course, these brands aren’t going to pay just anyone to promote their products. 

While followers aren’t the only metric these brands look at, having a large following can influence their decision. This is because they are guaranteed to reach more accounts if their affiliates have larger followings. 

As long as your purchased followers are genuine and not spammy or bot accounts, businesses won’t be able to tell if you’ve purchased them. In summary, investing in followers could wind up earning you an impressive income from sponsorships and endorsements down the road.

Better Credibility and Increased Trust

Remember how we mentioned the concept of social proof earlier? Turns out, it doesn’t just earn you more followers. Social proof actually goes a long way to boost a consumer’s opinion of your brand. 

Just like Google, users assume that Instagram ‘vets’ accounts to ensure they are reliable and trustworthy. This means that your popularity on Instagram sends a message to new accounts that you are authoritative and can be trusted.

In fact, nearly three-quarters of the population use Instagram to guide buying decisions. 

Even if a consumer finds you outside of the platform, they are likely looking your brand up on Instagram. This action will help them determine if you are genuine before handing over their hard-earned money. 

Unfortunately, this means that even if you are a trustworthy business, your brand could suffer by not having enough followers. While some may consider this ‘cheating’, we say smart marketing is the only way to be successful in today’s digital world. 

Save Time and Energy

Yes, you can definitely build a genuine, organic following on Instagram. However, you’ll need to invest a significant amount of time and energy in your strategy to do so. 

To be successful on Instagram, you’ll need to be active on the platform each and every day. This not only includes posting but also engaging and interacting with followers, messages, and comments. This can leave you feeling like you’re not getting a whole lot of return on investment – especially in those early days. 

Luckily, investing in followers is a much more sustainable way to build up your following. What’s more, is that this quick fix can help you see some well-deserved success on the platform. 

While buying followers doesn’t eliminate the amount of work you have to do, it does give you a leg up that can help to make your efforts go a lot further. In the end, using these advantages can free up your time, so you can focus on the other elements of a budding business. This could even be creating killer content and building your social media marketing strategy in other areas. 

Beat out Competitors

There’s no question that Instagram is a popular platform for businesses. In fact, there are now over 25 million brand accounts actively promoting and engaging on the platform. 

In simple terms, this means you’ve got a fair amount of competition when it comes to reaching an audience on Instagram. Without a powerful advantage to stand out, you’ll forever be battling with popular accounts in your niche. Fortunately, a large amount of followers is the perfect leg up. 

If your followers are choosing between two or three brands, you can bet they will take the account with traffic more seriously than the others. While content is king for attracting loyal customers, having a dedicated and loyal following holds a lot of weight too. 

Couple your killer content with great engagement stats and a large group of fans cheering you on, and you’ve got a recipe for success on Instagram. 

Drives Traffic to Other Platforms

Last but certainly not least, the more followers you have on Instagram, the greater your chances are of growing on other platforms too! 

Social media is a great tool for smart marketing because it offers a launching ground for your other digital marketing efforts. While your Instagram followers don’t necessarily translate to sales on a website, this following is incredibly valuable for driving traffic in that direction. 

When building up your sales and conversions, those consumers have to come from somewhere. While drawing your sales in from Google is an attractive theory, you’ll never reach the targets you need with search engines alone. This is where your following comes into play. 

When you promote your products, blogs, and content over to your social media following, more eyes=more traffic. This means that the larger your social following is, the higher chance you have of hitting the right people. 

In addition to this, having more traffic navigate to your site from Instagram sends a message to Google that you are relevant and popular. This then boosts your rank on the search engine results as well. And of course, since social engagement plays a role in your off-page SEO, you can count on your social account to raise website authority as well. 

Where to Buy Reliable Likes

With all of these benefits, we’re willing to bet you’re ready and excited to get building your reach with purchased followers. Of course, not all following services are trustworthy and genuine. In fact, investing in spammy followers can actually earn you penalties on Instagram. 

To avoid this, you’ll want to find a company that uses real accounts to boost your numbers. Watch out for bots or any site that asks you to hand over your login credentials. These services are the ones that will get you flagged, and could potentially result in stolen accounts. 

Before you commit, remember to read user reviews to learn what to expect. Never be afraid to get in touch with the company if you have any concerns about how your followers will appear on the platform. 

How Buying Instagram Followers Benefits Your Business

Now that you know the undeniable benefits of buying Instagram followers for your business, it’s time to put your money where your mouth is. Whether you are a small business building your reach or an influencer looking to make a career out of your Instagram account, buying your followers is a great technique to get you on your way. 

Want to know more about social media marketing and the methods you need to be successful on these platforms? Check out our other articles to learn everything you need to know about making an impact online.