Many Australian businesses do not take the time to properly connect with customers and so they lose them as a direct result. It is customers who will decide if your business is going to be a complete success or failure and so you need to get out of the habit of only reaching out to them when you want their money. Australian people are not stupid and you always have to be working hard to let them know that they are important for your business success and that you will do whatever you can to make them happy. This involves connecting with them regularly using the modern technology that we have available to us.

This is not a one size fits all kind of approach and every customer is different. You need to be using anything that you can contact them and to get their opinions on the products and services that you currently have on offer and the ones that you hope to offer them shortly. There are many different ways to do this such as email, SMS, MMS, fax and voice. There are a number of service providers that can provide all of these ways to communicate to you and the beauty about it all is that they can provide you withCRM software for free.

Let’s look a little closer at the top ways that you can connect with your current customer base.

• By utilising email – Customers will readily admit that they check their emails first thing in the morning and throughout the day. It makes sense then that you would reach out to them in this way and it isn’t as obtrusive as many people would have you believe. Customers would much prefer that you email them because they are checking them anyway and so if yours is in there then they are more likely to read it which leads to more customer satisfaction.
• By sending SMS messages – For those of you who think that this is a day technology and it is no longer effective, you would be very wrong. Most people nowadays have a smartphone in their hand and so they are more likely to check an SMS message that you have sent to them. They are busy scrawling around their handset anyway and so one extra SMS message isn’t going to make a difference.
• Using voice casting – This is very cost-effective for your customers. There are still people out there who don’t embrace modern technology and so they don’t have an email address that they can check. By sending them a recorded message, you’re telling them exactly what they want to hear and they can use the keypad on the phone to answer any questions that you might have.

You must always be trying to reach out to your customer base in Australia because if you are not giving them the attention that they want then they will find that elsewhere with your closest competitor.