SEO Content Optimization: What You Need to Know
Did you know that 67.6% of all clicks go to the first five search results? These organic results happened because the website owner created SEO-optimized content. Are you doing the same?
If not, then you are going to be one of the many websites that receive no organic traffic at all. There’s only so much money you can spend on ads before your budget gets blown out of the water. Keep reading for some tips on content optimization.
1. Do Detailed Keyword Research
Don’t start writing blog posts without an inkling of what people are searching for online (particularly on Google). The more keyword research you can do, the better positioned and crafted your content will be. You’ll produce content that folks actually want to read, and that Google will love.
2. Write Lengthy Blog Posts
The first article on Google is a lengthy one, usually 1400 words or more. It’s also suggested that if you want Google to boost your website content, then making your blog posts 2000 words or longer is key. If you don’t have any writers on your team, then consider hiring a content writing team.
3. Optimize Your Meta Description and Images
It takes but a minute or two, but optimizing your meta description and images will pay back dividends far beyond that. If you think that taking care of such tiny details shouldn’t matter to Google, then you are in for a big surprise.
4. Quality Content Always Wins
There’s no need for you to stuff your articles or SEO content with keywords. You aren’t just writing for Google’s algorithms. The better quality content you have, the more likely it is that people will click on your website and spend more time on it.
So think about the kind of questions your clients or leads are always coming up with, and create a great article answering those questions. Also, structure your content so it’s easy to read and scannable. Use headings, bulleted lists, or bolded content.
5. Hire Someone if You Don’t Have the Time
If creating SEO-optimized blog posts seems like something you don’t have time for, then consider hiring content optimization solutions. You can’t just put your head in the sand and pretend that the problem will go away.
Google will still be there, not letting your content show up on page 1 of search results, and you will still have a dearth of potential leads and customers.
This is even more true when you are working in a highly competitive market such as Toronto. Refer to this web page to learn more about creating SEO blog posts for the Toronto market.
Content Optimization Is Both a Science and an Art Form
There’s so much to learn about content optimization, especially since Google changes its algorithms so often. That’s why hiring content optimization solutions seems like the best solution for most businesses.
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