7 Content Marketing Tips to Build a Strategy That Delivers Results
Did you know that 90% of people would rather view original content than plain old marketing ads?
With content marketing, you can use this to your advantage by getting creative with the ways in which you capture people’s attention. Having a solid content marketing strategy is important, and there are lots of different ways you can go about building one that’s perfect for your business.
If you’re wondering how to create an effective content marketing strategy, keep reading for the top seven content marketing tips.
1. Think About Your Target Audience
The first tip for successful content marketing is to design all of your content with your target audience in mind. And to do this, you must first decide who your target audience is.
What type of people do you imagine using your product or promoting your brand? These are the people you should be picturing when you’re creating content.
Think from the target audience’s perspective.
What questions would they want to be answered? What problem can you solve for them? What kinds of content would attract their attention?
Answering these questions will bring you closer to designing content (and products!) that draws in your audience.
2. Focus on Evergreen Content
Evergreen content is content that stays relevant no matter the current trends.
While creating content that aligns with trending topics or what’s currently most popular can briefly capture people’s attention, it also means that same content will soon be irrelevant.
By focusing on writing and designing content that stays relevant and helpful no matter the time period, your content will continue to have good rankings, even when posts are several months to several years old.
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3. Keep Your Brand Consistent
Brand consistency is essential to creating content that people recognize as your business’s whenever they come across it. If your content sounds or looks different across multiple platforms, it creates confusion about what your brand is really about.
No matter the platform you’re using to make your content available, make sure the tone and message stay consistent. Posting professional blog posts that consist of formal writing and then switching to a funny, informal tone for social media posts leaves your audience feeling uncertain about who you truly are as a company.
Instead, focus on consistency. Does it sound like the same person wrote or created each post? This is a good indicator that the tone and style match one another.
4. Include Variety in Your Content
It’s common for businesses to find one content method that they like and then fall into a rut of only focusing on that one type.
For example, if you primarily post blog posts and ignore all of the other ways of posting content, you’re missing out on many more potential customers or clients.
Avoid only sticking to one form of content and try to branch out to reach as many people as possible. Some people enjoy watching videos or listening to audio best, while others prefer reading posts or infographics. You might also turn your content into informative webinars or interactive quizzes – the options are practically endless!
By putting lots of different content out there in different forms, your audience will expand much more rapidly as you capture more people’s attention.
5. Create a Content Calendar
You may have lots of different ideas for content creation, but if you don’t execute them well (or on time!), then your content marketing won’t go well.
To help you create a plan for releasing content consistently, put together a content calendar. The calendar should have things like post deadlines, which team members are working on specific projects, keywords that go with a specific piece of content, and which distribution channels will be used.
Each employee should have access to the content calendar so they can follow along, add new deadlines or messages, and stay on track. The content calendar is made to simplify the content process while also keeping everyone accountable.
6. Focus on Readability
If you’ve ever put a lot of effort into your content only to find out that people aren’t reading it or aren’t resonating with the message, there could be a simple reason for this: readability.
Readability encompasses how easy it is to understand your message. If someone pulls up your blog post but it’s too long and wordy to get through, they’re going to quickly exit and move on to something more interesting.
As you’re creating content, make sure you prioritize readability. This includes ensuring paragraphs are short (like 1-3 sentences), getting rid of fancy wording, and keeping the font and formatting simple.
The easier it is for people to access and soak up your content, the more likely it is that they’ll become invested in your brand.
7. Repurpose Your Content
Always coming up with new ideas for content can be exhausting. Luckily, it’s not necessary to think of a brand-new concept each time you want to post something.
Instead, post an idea or message in multiple different ways. This ensures more people see your messages, and it also makes it easier for you to churn out helpful content without having to reinvent the wheel every time.
For instance, if you write a blog post about a certain topic, turn that blog post into another form of content. This could be an infographic, podcast, or even an Instagram reel. While the information stays the same, the way the audience is receiving it is different, making it feel original and new.
Gain a Lasting Audience with These Content Marketing Tips
Content marketing doesn’t have to be tricky or stressful. By following these content marketing tips, you’ll be on your way to building a strategy that creates fantastic results.
Our marketing advice doesn’t stop here. Check out the rest of our site, including the Online Marketing section to find more helpful and engaging content.