5 Common Link Building Errors and How to Avoid Them

Did you know that 95 percent of all web pages on the internet have zero backlinks that lead traffic back to their website? Having a strong link-building strategy is vital for driving larger amounts of potential customers to your website to learn more about your goods or services.

There are a number of link building errors that you should look to avoid if you’re planning on increasing your sales funnel and getting more people to check out your website. These errors will lead to getting the wrong types of links for building up your SEO.

The good news is that you’re in the right place to learn about these link building mistakes. Keep reading to learn more about the five most common issues that people face when they learn how to build links today.

1. Thinking More Is Better

A big mistake that many SEO people make is thinking that more backlinks are better than comparing link quality and getting good links. Your best bet for growing your brand and boosting your SEO is to produce quality content for your readers and target audience to enjoy.

Creating good content will boost your dwell time which will help you rise up the SEO rankings.

2. Only Linking to a Home Page

One of the worst things that you can do when it comes to links to website pages is to link to a home page. Google’s algorithm looks for natural links and linking to a home page is a great way to mess up your SEO ranking. Make sure that you’re getting diverse with the links that you use.

3. Using Useless Anchor Texts

You should also avoid using anchor texts that are useless or pointless within your content. If there are certain things that you want to rank highly for, like plumbing services, then you need to use things related to plumbing for your anchor texts. If you have a difficult time with this then you can always use link building services to help you boost your SEO.

Even worse than having links to home pages is having links that go to websites that are poorly run and don’t get much traffic. Associating with these websites through backlinks is a sure way to damage your SEO ranking and find yourself on the second or third page of a Google search.

No-follow links are bad because they’re tagged in a way that convinces Google’s algorithm that the link to your website is not relevant. Since the link isn’t relevant, you won’t see an increase in website traffic and your SEO ranking will go down.

There are a number of things that can go wrong with you start putting together a link building strategy to boost your SEO ranking. Avoiding these link building errors is a sure way to see a boost in website traffic and a higher conversion rate of sales.

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