Running a local taxi cab firm can be challenging, especially if you live in an area that already has a host of other rival firms customers can choose from.

This is why you should not only be focused on longevity for your taxi business but should also always searching for ways and means of growing and expanding the company.

With that being said, read on to learn four core tips for expanding your taxi firm. 

1. Expand Your Online Presence  

One of the simultaneously most effective and also most affordable ways of reaching more potential customers and subsequently growing your profits, is to work on boosting and cementing an impressive online presence, especially amongst people in your local area.

Luckily, there are a number of methods of doing just that, including:

• Start a blog discussing facilities and tourist attractions in your local area
• Use social media to speak to your customers on a more personal level
• Ensure your company logo is striking, eye-catching and unique
• Use video and photos as promotional tools 

2. Competitive Price Points 

Another excellent suggestion is, from now on, when you are in a different city or state, to use a prominent and respected taxi firm, such as premier cabs, so you can find out more about larger companies’ pricing systems and the packages they offer their customers. 

Analyzing your rivals’ price structures and indeed, comparing them with your own, is a tried and tested method of being able to accurately set your new pricing system and if you can afford to, even the smallest undercut can make a huge difference. 

3. Use Leading Data Analysis Tools

When looking to have a positive increase in the number of customers your drivers deal with on a daily basis, you must also consider the implementation of innovative technology, specifically those software programs and packages made for data analysis.

Analyzing data from your customers, such as the most popular pick-up locations and drop-off locations and also any and all feedback you receive from both satisfied and dissatisfied customers, you will be able to make appropriate changes. 

From particular marketing strategies and the types of services you offer, to the price you place on a regular trip, leading analysis tools such as Google Analytics can make a huge difference in expanding your customer base. 

4. Start to Offer Partnership & Affiliate Programs 

Finally, partnership and affiliate programs are also an exceedingly effective method of increasing the profit margins of taxicab firms, as well as businesses across the entire spectrum of industries. 

Perhaps, for example, you could partner with a restaurant or local hotel and offer a discount for customers who are wanting to go from the hotel to the airport, or from the restaurant back to their hotel?

This will not only bring more customers to your firm, but just as importantly, will also increase the number of valuable word-of-mouth recommendations, making for a much higher chance that your customers will be satisfied with their ride and the chain of recommendations continuing forward.