Did you know that over one third of consumers shop online now? Try to reach new and old customers on social media. If you want to learn how a Facebook group could help your business, we can help.

This guide will go over how Facebook groups for business will help boost your brand and presence.

Want to learn more? Make sure you keep reading.

Difference Between a Facebook Group and Page

A Facebook page will work as your profile. You can create a public presence with posts and pictures. A business Facebook page is your public Facebook identity.

You can update customers about your business here and provide practical information. The Facebook page is visible to anyone who searches your business on a search engine.

You can collect audience analytics and add a call to action. You also have the chance to comment or like posts.

With a Facebook group, you will use this space to bond with your customers. Use a Facebook group to discuss trends or provide information about your product.

Some businesses will start a group to encourage customer engagement.

Connect With Customers

People in your Facebook group will be some of your most loyal customers. The people spend their time talking about your business on purpose because they want to be there.

You also will have the chance to gain insight from people who love your business. Consider asking for feedback.

Customers will become loyal to you if you treat them with care. Invite customers to your Facebook group. Directly engage with your customers, and you will build trust and loyalty with your audience.

A Facebook group is an excellent way to get more engaged with your customers.

Connect With Your Brand Ambassadors

One of the main reasons businesses will start a Facebook group is to connect with their top fans.

You should consider strengthening your relationship with top brand ambassadors and advocates.

You can also use your group to test our new product features or ideas. Do this before you release the product to the public. Your group members will feel valued and special.

Improve Your Organic Reach

Facebook’s algorithm will prioritize content from an engaged Facebook group. If you and your group interact and post a lot, your reach will improve in the newsfeed.

Will You Choose a Public or Private Group?

A public Facebook group means anyone will be able to see what your members share or post.

The benefit of a public group is you’re visible to all possible customers and group members. There isn’t a barrier or set of questions to join the group.

Content can spin out of control fast if you let everyone in your group. If you choose an open group, you should make sure to watch the group often. Otherwise, a stranger could post something inappropriate.

A private group will show up in searches, yet new members need to get accepted by administrators.

Current members will be able to see who belongs to the group, and they can also see what people are sharing and posting.

A private and visible group is an excellent option for businesses, and it’s searchable yet more controlled.

Try Using Keywords

You should choose a purposeful keyword for your group’s title. People will search for groups by using keywords. Think about the general purpose of your group.

Define the Group Rules

You’ll also want to think about the rules for your group. Make sure to include an about section and explain the purpose of the group.

Go over how the members should interact and highlight special rules. Do you allow live videos, self-promotion, or off-topic posts?

The rules should connect to the main goal of the group. Make sure you’re clear about the intentions, boundaries, and expectations.

Make an Announcement

Do you want to pin a post on the top of your group? It used to be called pinning, but now Facebook calls it announcements.

To put a post at the top of the page, make sure you mark the post as an announcement. Click on the three dots in the top right corner of your post, and select “Mark as announcement.”

An announcement post is an excellent way to greet newer members. You can also highlight critical information there.

Remain an Active Member

You should look at improving the engagement in your group. Make sure you remain an active member of your business group. You should ask questions, share helpful content, and comment on different posts.

You should also post exclusive posts here that you wouldn’t share on your Facebook page. Members should feel as if they have access to unique and special information.

If new deals are coming up, make sure you announce them in your group. You could also ask members what products they love or would prefer to see more of in your business.

Do you need some help with managing your group? You could always hire a social media manager to take on this job. The manager can handle and monitor your Facebook group.

Facebook Groups for Business

We hope this guide on Facebook groups for business was helpful. A Facebook group can help to boost engagement with customers.

You can also build your brand loyalty and presence online with an active Facebook group. Make sure you remain an active user or hire a social media manager. Comment and share on different posts.

Are you looking for more business tips? Check out our resources on the blog.