Are you a Singapore based business owner and you are thinking about hiring an SEO agency to help you outshine your competitors online? Do you feel like your website is attractive enough but isn’t quite living up to your expectations? If so, then you’ll want to ensure that you hire the very best of the best. The question is: how can you separate the awesome from the average?

In this article, we’ll share some handy tips so you can avoid wasting your money on a low-quality agency and invest in a superior service instead. Ready?

1.    Research SEO and gain a basic understanding of what’s involved

The first thing you should do is dedicate some time to researching the fundamentals of SEO, the benefits it can bring your business, and what is involved with making a website rank well and outperform the competition.

The reason why this is so important is because (especially if you are completely unfamiliar with it), it will help you appreciate just how much work is involved with setting up and managing a high-quality SEO campaign built for success.

Similarly, you can also get a feel for ‘average’ SEO costs to give you a rough idea as to what to expect.

2.    Look for a significant amount of social proof

You don’t want to throw your lot in with an SEO agency that only has 3 or 4 positive reviews. Ideally, you should be exploring agencies that have positive reviews in the dozens (at the very least).

Yes, there are plenty of young digital marketing agencies that are more than capable of delivering exceptional results, but do you want to put your faith in an agency based on good intentions? Or do you want proof so that you can relax, invest with confidence, and move onto the next important task on your long list?

3.    Only consider SEO agencies with a healthy portfolio

Any reputable SEO agency in Singapore worth your time will be more than happy to share their portfolio with you. In fact, the best agencies will be so proud of their achievements that they’ll likely be sending you their case studies and success stories before you’ve even asked them!

The fact is, if you can see real and genuine case studies from previous and existing clients, there’s no reason why this Singapore-based agency cannot help your business thrive in a similar fashion.

4.    Remove ‘cheap’ from your lexicon

Not only do you not want ‘cheap’ SEO, but you don’t want to work with an SEO company who identifies as such either.

Looking for cheap SEO is giving up before you’ve even started. It’s like saying “I’ll try”.

Don’t try. Do!

If you want to succeed and end up rocking an awesome campaign that was built by seasoned experts, then you need to pay accordingly.

Remember, if you shop on reputation, it’s not ‘costing’ you anything – it’s investing in your long-term success.

5.    Trust your gut

This is a controversial one but it’s definitely worth mentioning; when it comes to finding the right SEO agency for you in Singapore, trust your gut.

Yes, you must take the time and do your due diligence to tick all of the right boxes and shortlist a few hot candidates, but when it comes down to crunch time and you need to make a decision, go with whoever you feel most drawn to.

Conclusion: Be ruthless

In conclusion, if you want to find the very best, you need to be ruthless. Set a high standard for your business and ensure that your future SEO agency ticks all the right boxes. And above all else: be realistic. If an agency is so inexpensive that it’s almost too good to be true…well, it probably is!