The Ultimate Guide to Digital Advertising in 2022

Did you know that 81% of consumers are more likely to purchase from a brand that communicates in a more personal way?

Currently, customers seek immersive experiences and brands that resonate with their values. These are just some of the trends, though.

You’re in the right place if you want to discover what’s popular online and improve your business’s digital advertising. Continue to read to learn more.

Get Attention with TikTok and Reels

It’s no secret that video has been a pretty effective way of advertising your brand online. Yet, bize-sized and short-short video content is now taking over the social media landscape.

YouTube Shorts, Instagram Reels, and TikTok can be vital to promoting your advertisement campaign. Sure, traditionally, younger audiences are the ones that dominate these platforms. Yet, older demographics are rapidly catching up too.

TikTok appeals to a younger audience (approximately half of this app users are under 30). Meanwhile, IG users are typically between the ages of 25 and 44.

Keep in mind that YouTube has been trying to attract this segment since introducing YT Shorts last year. So far, the user metrics regarding YT Shorts are still trickling in.

Choose the platform with the biggest potential to resonate with your target demographic and get creative with your marketing ideas!

Interactive Content

People are searching for content experiences that feel personal. Plus, the traditional text, even if snappy, is not cutting anymore.

Your advertisement ideas must include interactive content. First, it has been one of the fastest growing trends (marketing-wise). Second, it will help you stay ahead of the curve.

Think about it: you’ll stand out among competitors for providing a creative, immersive digital advertisement experience. Indeed, you’ll humanize your brand and make your consumers feel more connected to it.

Here are some marketing strategies worth considering:

Polls, questionnaires, and quizzes.
360-degree virtual reality videos and 3D images.
Augmented reality materials.

Focus on Personalization

Did you know that consumers who get a curated, tailored experience are more likely to buy a brand’s product? Oh, and they come back later on to purchase something else.

Clients hope that companies understand their expectations and demonstrate empathy. Knowing this, why not deliver a more customized customer experience? Here are some things you can do:

Customize your outreach according to particular actions, like an abandoned cart.
Welcome returning consumers to your webpage with specific messaging and images.
Segment your email list based on a few things, such as location, prior purchases, browsing history, and purchase time.

Undoubtedly, these tactics will help your brand win over consumers and build brand loyalty.

Do you need help creating a digital advertising strategy? This digital marketing agency helps! Check them out now.