Did you know that marketing employment rates are expected to grow 10 percent by 2030? Video marketing is expected to take up a large portion of that growth, as it’s been doing over the last few years.

How can you take advantage of this growth, though? How can you know that you’re targeting the right aspects of video marketing? Luckily, we’re here to help.

Read on to learn about a few of the biggest video marketing trends for 2022.

1. Livestreaming

Since the pandemic halted in-person interactions, live streaming’s relevancy has skyrocketed. Businesses have used it for meetings and other events, but platforms like Twitch have made it easier for others to connect while staying home for work.

Even platforms like Instagram, Twitter, and Tiktok have tools that make it easier for others to connect and interact with one another, and they’re a great tool to use when you’re engaging with your community.

2. Animated Explainer Videos

You might want to hire a professional to take care of this one for you, but animated explainer videos make it a lot easier to articulate difficult concepts into simple-to-understand concepts that anyone can watch and enjoy.

With the help of a team of professionals, though, you can take videos like these and more to the next level, and you can improve your ranking on Google. This of videographers explains it all, and you can check out the full article on harrisandward.com.

3. Vlogging Is Always Around

Vlogging has been a popular form of content for a long time now, and it’s not going anywhere any time soon. It’s a great way to develop your brand’s personality while keeping your audience engaged, and it’s easy to fit into any industry.

Whether your business trims cow hooves or builds skateboards, you’re going to have an audience who is interested in your brand’s day-to-day. Making your own vlogs is also an easy thing to do yourself!

4. Short-Form

Whether it’s Tiktok, Instagram Reels, YouTube Shorts, or even Snapchat, short-form content isn’t going anywhere any time soon.

There is a lot of content you can make in short form, and you’re likely to find that it doesn’t take away the value of your message. Short vlogs, quippy skits, or fun facts are all effective ways to engage your audience in a way that’s almost guaranteed to keep their attention and gain you a follow.

You can even get creative and use these shorts as a bridge to your long-form content on platforms like YouTube.

Ready to Try These Video Marketing Trends?

Now that we’ve gone over a few of the best basics, are you ready to try some of these video marketing trends for yourself? Whether you’re trying these out for the first time or you’re simply looking for new marketing techniques, video marketing is a great way to dip your toe into the world of content creation.

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