Starting a new business is a huge accomplishment. Go ahead, give yourself a pat on the back.

However, getting your company off the ground is only half the battle. The other half of the battle (the one that’s uphill) is keeping your business in the black. Nearly 50% of small businesses fail by their fifth year.

If you don’t want to be added to the casualties, you’ll need to implement an effective lead generation strategy to maximize your brand awareness and draw in new customers.

Keep reading for a quick guide on what to include in your startup strategy.

Website Design and Development

The design of your website is more important than you might think. If your website isn’t user-friendly, consumers won’t stick around long enough to convert into paying customers.

However, a lead-generating website isn’t just easy to use, it’s also engaging. It must contain valuable content that gives users a reason to stay on your website longer. Your website should also incorporate a sales funnel that automates the conversion process.

Search Engine Optimization

No matter how great your website is, it won’t generate leads or make sales if you aren’t driving traffic to it. This is where search engine optimization comes in.

SEO is a vital lead generation strategy that uses coding embedded in your website to attract quality leads via search engines. The higher your SEO ranking is, the more easily consumers will find you on Google.

You can boost your rankings by:

• Publishing articles with relevant keywords
• Registering your site with Google My Business
• Using internal and external links
• Getting backlinks from other sites
• Writing meta descriptions for each page
• And more

We also recommend investing in pay-per-click marketing. PPC ads allow you to pay Google to increase your search engine visibility while you build your organic SEO.

Content Marketing

Your lead generation strategy must use content marketing. This covers a wide range of ideas.

As noted earlier, your website should contain valuable and engaging articles. This will improve your SEO rankings and help you gain credibility in the industry.

Content marketing also includes social media. Your social media presence should not be undervalued. The majority of Americans have at least one social media app that they check every day.

Use apps like Facebook, Instagram, YouTube, and Linked In to connect with consumers, promote your products/services, and increase your brand awareness.

Email Marketing

Finally, every business strategy should incorporate email marketing. Gain email subscribers by offering valuable discounts, free products, upgraded services, and exclusive online content. Use your social media platforms and your website to encourage people to subscribe.

Once a consumer is subscribed to your email list, you’ll have direct access to them to share your marketing message. The key is ensuring your emails are engaging and valuable. Otherwise, people will stop opening them or unsubscribe from your list.

Check out this email marketing service for more help with this lead generation strategy.

Is Lead Generation Strategy Working?

If you’re starting a new business, implementing the right marketing strategy is essential. You need to start your business off with a bang. Follow these tips to maximize the efficacy of your lead generation strategy.

And if you’re looking for more small business tips or marketing suggestions, we have more to offer. Before you go, take a look through the rest of our blog to find all the information you need.